The Challenge
Traditional training fails where it matters most in live conversation.
Managers can't coach every rep one-on-one. Scripted roleplays lack realism. And without data, you can't measure what you can't manage.
Coaching doesn't scale
Your best managers spend 5+ hours per week on 1:1 roleplay. Multiply that across every team, every quarter the math never works.
Static training, dynamic reality
Scripts, slide decks, and recorded webinars can't replicate the pressure of a live objection or an escalated caller.
Invisible skill gaps
Without standardized assessment, improvement is anecdotal. You see the lost deal not the conversation that caused it.
The Praxis Platform
Realistic AI simulations that train, challenge, and measure your team
Build lifelike AI counterparts for any scenario. Your team practices through natural voice conversations and receives instant, criteria-based performance assessments.
Voice-first simulation
Natural, real-time voice conversations with AI that adapts on every turn not scripted decision trees.
Configurable characters and scenarios
Define personalities, backstories, objections, and behavioural rules tailored to your industry, personas, and playbooks.
Automated scoring and assessment
Every session is evaluated against your custom criteria with weighted scores, actionable feedback, and trend data.
Turnkey deployment
We design, configure, and launch your training programme. Your team gets access with zero technical lift.
See It In Action
High-stakes conversations your team will actually face
Each scenario features a fully realised AI character with a distinct personality, hidden motivations, and real objections your team must navigate.
Pieter Joubert
Operations Director @ Sanlam
04:32
Pieter is unhappy with delivery delays and is considering switching providers. Retain the account and propose a recovery plan.
"Last quarter cost us R200k in operational downtime. Why should I keep trusting you?"
Pieter
Look, I've been patient, but three missed SLAs in one quarter? My board is asking questions I can't answer.
You
I completely understand your frustration, Pieter. Those delays were unacceptable and I want to walk you through exactly what we've changed...
How It Works
From discovery to measurable results in four steps
Discovery
We map your team structure, existing playbooks, and the conversations that drive revenue, retention, and culture.
Configuration
Our team designs AI characters, scenarios, and evaluation criteria calibrated to your industry and performance benchmarks.
Practice
Team members complete voice-based simulations on their own schedule unlimited reps, zero manager dependency.
Insight
Granular performance data surfaces skill gaps, tracks improvement over time, and quantifies training ROI.
Use Cases
Purpose-built for every customer-facing and people-leading team
From the sales floor to the C-suite, Praxis delivers the practice environment each function needs to perform under pressure.
Sales Enablement
Accelerate ramp, sharpen discovery, and build objection-handling muscle across your entire revenue org.
Customer Experience
Train agents to de-escalate, retain, and resolve improving CSAT and first-call resolution at scale.
Leadership Development
Equip managers to deliver feedback, navigate conflict, and lead change conversations with confidence.
Onboarding & Ramp
Get new hires conversation-ready before they ever speak to a customer or stakeholder.
High-Stakes Conversations
Rehearse terminations, compliance discussions, and sensitive topics in a risk-free environment.
Objection Handling
Stress-test responses against the toughest pushback so your team stays composed when it counts.
Why Voice Matters
Text-based training can't build the skills that close deals
Tone, pacing, composure under pressure these are the differentiators between average performers and top talent. Voice practice builds muscle memory that no slide deck ever will.
- Develops composure and confidence under realistic pressure
- Trains active listening not just reading comprehension
- Evaluates tone, pacing, and delivery alongside content accuracy
- Skills transfer directly to calls, meetings, and in-person interactions
Click to hear a sample
Measure What Matters
Watch your team improve in real time
Every practice session generates structured data. See who's active, track skill progression week over week, and quantify the impact of training across your organisation.
Recent Activity
Live conversation feed across your team
Thabo M.
Sales Discovery Call
Marelize P.
Customer Escalation
Zanele N.
Objection Handling
Pieter J.
Executive Briefing
Sibusiso D.
Onboarding Check-in
Skill Improvement
Team average scores — Week 1 vs. Week 8